PROFNAEEM

In man’s life, some time comes when we are left flabbergasted and don’t know what to do. Corona pandemic is one such instance when the whole world is caught by fear and uncertainty. Some are scared, some are casual and some are serious, but there are always people who know the art of making the best out of the worst.

These are the people who know how to respond to different situations by learning what is valuable out of the bag. They focus and learn lessons.

I learnt three lessons in the age of Corona:

Saving money is critical
Saving is one of the best personal habits that people must develop. Today’s economy is uncertain. People get laid off suddenly without reasons.

There’s no job security; business is in doldrums.

In this dire situation, saving is the only way that you can rely on when you are passing through the rainy days. The question is how to save and how much to save. Try to save as much as you can, but the simple rule of thumb is to

set aside at least 10% of your salary or income

in a separate bank account which must remain untouchable. Don’t touch this account because this is a sacred account. This account will incredibly grow over time and will pay you off in the form of financial security or investment.

Divine power at work
In the age of Corona, people must come to realize that there’s a greater power in the world. The power of Allah is greater than any other power in the world. Nothing is permanent; anything can be washed out in seconds. The world can become a deserted place in no time. Human beings become helpless.

Human civilization and advancement can be reduced to the cipher at the command of one super power.

Nature takes its course. Flowers bloom, gardens grow, winds, birds chirp, the sun smiles, the moon glows and the valleys shine,

but humans are confined like animals in their homes,

fettered to their very best things they were once proud of and which they began to hate now.

Learning opportunities
With problems come opportunities. Some will watch Netflix and waste their time, others will curse politicians and their environment but very few will sit down with a good book and improve their skills or join an online learning opportunity because they have awareness and their awareness came from learning. Learning means behaviour change. More learning; more awareness and vision. Learning is the solution to your financial problems.

Your money can be lost but your learning can bring it back.

It’s only due to learning that we can fight untoward situations in our lives. Learning will give you new meaning in life. Learning will teach you that human body can be destroyed but human spirit remains victorious even in the worst conditions. It doesn’t matter what happens to you; what matters the most is what you are going to do about it.

Victor Frank proved this in his book, “Man’s Search for Meaning.”

We are in the age of Corona. The effects are long-lasting. Life will never be the same after Corona. Personal will become dangerous and online will become the norm. The solution is only learning for self-awareness.


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How many times have you felt this?

• Imagine how many opportunities you have lost just because you suffered from anxiety.
• A job interview which could have been much better and procured job for us was rendered waste because of your lousy state of mind.
• The perfect moment when you could have saved your relationship but it fell apart just because you were focused on your anxiety more than the relationship.

Anxiety is negative
Anxiety is the word that fills my blood with tremors when I stand up to speak before a group of people. And it has been with me since I have been in this world.

Much of anxiety that I have felt came from negative perception of the situation that I am confronted with and those negative feelings captured my brain so much that I could not perceive that success comes from anxiety.

Speaking in my school days
It was back in my school days when my teacher looked at me affectionately and asked me to prepare for a welcome speech to the New Year students, not realizing my psychological state of mind about speaking. He handed in the topic and hurriedly went school upstairs leaving me in a “What do I do?” state. Only God and I know how I spent the whole night in my bed trembling for the speech that I was destined to make the next day.

The faces of all my class fellows doubled and enlarged to scare me to death. 

I stayed awake in sheer insomnia until the small hours. Then I shifted my focus on the moving ceiling fan to let myself resigned to fate and slumber.

How I overcame anxiety
The morning opened with a sense of freshness and I went to school and stood before my class fellows.

I thought if making speech would hurt me; not making the speech would hurt me more. 

So, I walked to the stage. The faces looked normal. I uttered a few words hesitatingly to check to see if somebody would laugh. That nobody laughed helped me muster up my courage to speak a few more and then a few more sentences. This created cohesion of thoughts and started making the whole maiden speech of my life. The reaction of my audience was neutral. However, it was not as bad as those of other students who came to the stage after me. The situation ended but provided food for thought.

Divert your attention
Anxiety is devastating if you allow it to get on your nerves. It destroys the very fabric of your being. It shatters your muscles. It renders your talent worthless. But the very moment you ignore it and divert your attention to something positive, it melts down from which success can be built.

Anxiety is energizing
When situational anxiety like the one I mentioned of my school days hits you, it creates vibrations in your nervous system, it stirs excitement in your mind and soul and it keeps you alert so you become ready for something novel to take place. That’s when anxious state can be capitalized by putting in your best positive thoughts. You just need to tweak your brain into thinking that the groundwork for action is ready and the battlefield for success is prepared because you have physically become charged up to create success for yourself.

Action fights anxiety
Anxiety is optimism, excitement and confidence. It all depends on whether you fight or flight it. Once, you become committed to doing what anxiety stops you from, it becomes success for you. Thus your life’s most cherished success comes from anxiety, not confidence.

Marketing means understanding the needs, desires and fears of the target customer. You define who your customer is and how you can best serve him by differentiating yourself from the competition. You also decide what you want your customer to be as a result of your product.

Marketing means to understand the client’s Model of the World - THE BIG WHY he is buying what he is buying.

The Big WHY?

The main motives of buying are: Avoiding Pain and Gaining Pleasure. People want to save money, trouble and effort and want to gain results and outcomes translated into their practical life.

WHY are the people buying? Are they buying for Bikes or Identity, Legacy or Passion? Sometimes, people don’t buy things, they buy Reasons – WHY? People don’t want mobile phones; they want to buy identity so they feel different.

People don't buy iPhone; they buy the big "i" - differentiated from the rest.

Create your own WHY for people

It’s not who my customer is But Who I want my customer to be. So, how can you get out of your ‘box’ and shift your way of thinking? How can you start to figure out what people need that they don’t even know they need yet? Change the rules of your industry and make it even more customized to your client’s ultimate needs. Be just ahead of the trend. Develop a mind-set of how much more is possible in the market?
Jay Abraham says:

“If you really believe in what it is that you do, then you have a moral obligation to tell people.”

You are a brand made by God to be sold in this world. 

There was a time when you had intellectual knowledge and you went to a company for a job and they gave you a job and then you worked there for a long time and got promoted. But that doesn’t work any more.
Now, things have changed. We are the brand now, our knowledge is a brand and we take that brand from company to company to company. Now people stay in jobs for 2-3 years ideally and 1-2 years in practice and then they leave the job but they retain their brand.

Branding differentiates between what to buy and what to reject.

(1) Why would you buy this water than that water? 
(2) Why should any body employ you instead of the other candidate?
 
The real brand is what is You; who are you? It is not the brand that we are the greatest company, the biggest firm, the best service provider. This is not real branding. The consumer cannot quantify these things.

Tell him: 
Hi, I am listening. What would you like me to know? 
That is real branding.

In 1997, Tom Peters introduced the concept of Brand U in his book Re-Imagine!. At the time, self-branding was an assertive marketing concept best reserved for high-flying techies and senior executives who wanted to maximize the financial returns of their biggest asset—their career.

Branding is a promise fullfilled.

Today, personal branding is a matter of survival. Personal Brand is nothing but you control what other people think about you. It happens in the way you speak, write, dress, meet, and behave. We do this to influence other people.

We already have a personal brand, we just need to improve it. Then we make a promise and fulfill it. Every brand (be it a product or a person) has a personality. With your personality, you position yourself and fulfill a promise - that is branding.

You are not Coca Cola but you own a company or a job that sells something so you make a brand. Branding is the sum total of everything you do. It is a promise wrapped up in an experience of doing business with you or being touched by your business.